Marketing Assignment Example | Topics and Well Written Essays - 500 words - 1

Marketing - Assignment Example This brand is promoted by a concept in marketing called branding. Branding affects the company’s relations with the customers and suppliers because it also deals with the experiences of the customers of the business you engaged into competitors (www.businesslink.gov.uk, Branding: the Basics). THE EVALUATION AND RANKING We have learned in class that it is very important to assess and evaluate the brands to make sure that the company has been effective and successful in promoting their products and services and highlighting the strengths of these products and services. A methodology is used by Interbrand to evaluate brands on the basis of how much they are likely to earn in the future considering the anticipated income. This method uses forecasting of the company’s future in market leadership, stability and the ability of the company and the brand to reach other countries. There are four steps in ranking a brand. The first step is to figure out what percentage of a compan y’s revenues can be acclaimed to brand. The next step is to project a certain number of years of earnings and sales for the brand. The third step is to subtract the expenses or costs such as taxes and cost for operation in the projected earnings to get the net earnings. The last step is to get other earnings to make sure that the earnings credited to the brand will be determined.